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ThE MaStEr

MTV# Networks International has today announced a partnership with manufacturer Samsung to deliver its new content-led application Touch MTV on mobile devices.

Under# the agreement, Touch MTV will be developed exclusively for the new Samsung Galaxy Tab and come pre-loaded on the device.

Touch MTV# offers a range of premium MTV content, including episodes of The Hills, Jersey Shore, Pimp My Ride and Cribs. It also features tailored MTV Iggy content, along with news updates and competitions to win tickets to MTV events and gigs across Europe.

Antonio Canto, senior vice president of MTV-owner Viacom, said: "Over the last few years, our main mission has been to make MTV available to consumers wherever they are, bringing them the opportunity to customise their experience with the MTV brand and its content.

"This also allows for our marketing partners to leverage these touch points in unique and fully customisable ways, being particularly attractive to consumer technology brands.

"Creating bespoke applications using MTV premium content can help showcase a product's technology with effective results. MTV then tops it up with comprehensive consumer campaigns on all of its communications platforms, all created to draw the consumer's attention via entertainment."

Lenka Horakova, Samsung's global marketing manager, added: "Samsung and MTV have taken strategic partnerships to a whole new level.

"Combining the Samsung Galaxy Tab's unique design with MTV's bespoke entertainment solution, the customer experience is enriched and more advanced, giving us a competitive advantage."

Touch MTV will be available exclusively on the Samsung Galaxy Tab through Deutsche Telekom in the Czech Republic, Germany, Croatia, Holland, Hungary and Poland. Further rollout plans have not been announced.

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  2  
ThE MaStEr

MTV# Networks International has today announced a partnership with manufacturer Samsung to deliver its new content-led application Touch MTV on mobile devices.

Under# the agreement, Touch MTV will be developed exclusively for the new Samsung Galaxy Tab and come pre-loaded on the device.

Touch MTV# offers a range of premium MTV content, including episodes of The Hills, Jersey Shore, Pimp My Ride and Cribs. It also features tailored MTV Iggy content, along with news updates and competitions to win tickets to MTV events and gigs across Europe.

Antonio Canto, senior vice president of MTV-owner Viacom, said: "Over the last few years, our main mission has been to make MTV available to consumers wherever they are, bringing them the opportunity to customise their experience with the MTV brand and its content.

"This also allows for our marketing partners to leverage these touch points in unique and fully customisable ways, being particularly attractive to consumer technology brands.

"Creating bespoke applications using MTV premium content can help showcase a product's technology with effective results. MTV then tops it up with comprehensive consumer campaigns on all of its communications platforms, all created to draw the consumer's attention via entertainment."

Lenka Horakova, Samsung's global marketing manager, added: "Samsung and MTV have taken strategic partnerships to a whole new level.

"Combining the Samsung Galaxy Tab's unique design with MTV's bespoke entertainment solution, the customer experience is enriched and more advanced, giving us a competitive advantage."

Touch MTV will be available exclusively on the Samsung Galaxy Tab through Deutsche Telekom in the Czech Republic, Germany, Croatia, Holland, Hungary and Poland. Further rollout plans have not been announced.

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MTV# Networks International has today announced


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